The Stockmans Market
Western Video Market
Managing and selling livestock from all western states, John and Rick bring over 50 years experience to marketing cattle. As past World Champion Auctioneers , John and Rick are top notch auctioneers that can get the job done. Both are very well versed in cattle and work together representing, selling, promoting and marketing thousands upon thousands of head per year.
If you have cattle to sell and are interested in finding out more Western Video Market please feel free to contact them, you can visit with Celeste too!
The Stockman’s Market is a representative of Western Video Market.
Johnny Rodgers 559-730-3311
Rick Machado 805-501-3210
Visit the WVM website for sale reports and more detailed sale information.
Upcoming Sales
May 1, 2025 ~ Harris Ranch Resort, Coalinga CA
Check out www.wvmcattle.com for a complete listing of 2025 sale dates.
𝑴𝒂𝒓𝒌𝒆𝒕 𝑼𝒑𝒅𝒂𝒕𝒆 ~
Western Video Market held its February auction on Friday, February 28 from our headquarters in Cottonwood.
The market continues to be very strong, light cattle continue to sell at historically good prices with calves weighing in the 400 to 500 pound range, selling well over $4.00. While numbers were light, buyer participation was very good.
Steers weighing 700 to 800 pounds were in extremely good demand with one lot of programed Angus sired steers weighing 750 selling at $3.35 with a load of 725 pounds Red Angus sired steers with no programs selling at $3.07.
To say the least sellers were very happy with the market on Friday.
Two questions prevail throughout our industry. How long will these prices last and will they get any higher? Just looking at fundamentals of the cattle industry, prices can and should stay historically strong through the rest of the year. I must point out that cattle prices are not immune to outside influences but baring a black swan event the cattle market should stay good.
Can the market get higher? Anything is possible. I never imagined prices this good in my lifetime so I wouldn't bet the farm against it but I don't think its likely. The government just predicted a drastic decline in the amount of beef produced in this country over the next ten years. I'm not sure I agree with this. Mainly because I don't think the government knows what's going to happen in ten years, I'm sure I don't either. To say the least the cattle industry is seeing its most prosperous time ever, as most AG commodities are struggling to stay above break evens, the cattle market is enjoying prices not even dreamed of a decade ago.
There are many reasons for this great market but one of them is the decline of beef cows throughout the country. Hopefully, we can increase our numbers without creating an oversupply and that consumers will realize the great benefits in our wholesome, healthy and delicious product.
It's time to start planning your spring marketing program. WVM has sales planned March 21st,April 10th, May 1st ,May 22nd
and June 13th as well as our Reno Video July 14th - 16.
If anyone has interest in the Western Video Market or needs more information please feel free to reach out.