The Stockmans Market
Western Video Market
Managing and selling livestock from all western states, John and Rick bring over 50 years experience to marketing cattle. As past World Champion Auctioneers , John and Rick are top notch auctioneers that can get the job done. Both are very well versed in cattle and work together representing, selling, promoting and marketing thousands upon thousands of head per year.
If you have cattle to sell and are interested in finding out more Western Video Market please feel free to contact them, you can visit with Celeste too!
The Stockman’s Market is a representative of Western Video Market.
Johnny Rodgers 559-730-3311
Rick Machado 805-501-3210
Visit the WVM website for sale reports and more detailed sale information.
Upcoming Sales
December 2, 2025
Silver Legacy Hotel, Reno NV
Consignment Deadline : November 13, 2025
Connect today to get in the sale!
Check out www.wvmcattle.com for a complete listing of 2025 sale dates and sale summaries after each event.
Check back for Johnnys next update ~
I do believe Donald Trump is the greatest president of my lifetime. I also believe that left alone our cattle market will adjust to basic supply and demand. It has been my experience that any time our government has interfered with our market it has spelled disaster for the cattle industry. Lyndon Johnson devastated the cattle market in 1964 by making note of the fact that beef prices were too high and people should stop eating beef. In 1973 Richard Nixon (the first president I voted for) almost destroyed the cattle industry by putting a ceiling on the price of beef. In the late seventies the first of two dairy buyouts were instituted by the geniuses that were running our country. The ultimate disaster came on April 1 1986 (April fools day) when the Reagan administration decided it would be a good idea to buyout struggling dairy farmers and send one million dairy cows to slaughter. The cattle market was in the tank for decades after that. Many ranchers and cattle feeders left the industry as a result of this ill conceived program. By the way I don’t know any of my friends in the dairy business that got to keep the buyout money. Truth is it was a bail out for the banks and a very short term solution for depressed milk prices.
This is an absolute fact. The best cure for high prices is high prices. Left to our own devices cattlemen will increase cow numbers to a point of oversupply. We always have and this cycle of high prices would come to an end. The market seemed a little topy lately anyway.
I’ve been saying that the wild cattle market will end over something we’re not even thinking of right now. I certainly wasn’t thinking that President Trump would decide to “work his magic” on our strong market. Honestly if grocery prices come down it probably will help republicans in the mid term elections next year. Beef prices are historically high, we all know that. The reason for these high prices are many. Mother nature played a role in creating the smallest cattle numbers since the 1950s but dumb ass mistakes by the people in Washington D.C. played a big role in creating smaller cattle numbers also.
To be clear I still believe President Trump is the best president of my lifetime and I’d vote for him again as many times as I could. However this plan to lower beef prices is ill conceived ill timed and a dumb as idea.
Surprisingly our market Friday was very strong. I’d call it steady to higher on the light cattle with a very good demand. Feeder cattle were fully steady with demand strong for steers maybe a little softer demand for heifers. The futures were limited down in most options but that didn’t seem to make much difference to the buyers.
If you ever wish to visit about the market and what is happening I always enjoy a good visit.